This year’s iPhone 17 lineup is likely to include four models: iPhone 17, the slim iPhone 17 Air, iPhone 17 Pro, and the flagship iPhone 17 Pro Max.
This year’s iPhone 17 lineup is expected to include four models: the standard iPhone 17, a slim and ultra-slim variant called the iPhone 17 Air, and the high-end iPhone 17 Pro and top-tier iPhone 17 Pro Max. Over the weekend, several leaks surfaced about the iPhone 17 Pro’s camera system—one of the most interesting leaks is the possibility of a movable telephoto lens. Talking about the price, every model in the iPhone 17 lineup may see a price hike of $50, except for the standard iPhone 17. This estimate comes from Jefferies analyst Edison Lee, who suggests possible price adjustments across the range.
iPhone 17 Pro and iPhone 17 Pro Max launch date:
Apple iPhone 17 Pro Max is expected to launch in September along with other new products. While Apple has not confirmed the exact dates, leaks suggest the iPhone 17 lineup could be announced on September 8 or 9 and retail availability could start around September 19.
I just spotted a test development iPhone in the wild 🤩🤩🤩 pic.twitter.com/iS3PtKWqxJ
— Fox Pupy 🦊🧡 (@Skyfops) July 28, 2025
iPhone 17 Pro and iPhone 17 Pro Max Price:
Currently, the iPhone 16 Pro starts at $999, which suggests that the iPhone 17 Pro could be priced around $1,049. At the same time, the iPhone 16 Pro Max is priced at $1,199, which suggests that the iPhone 17 Pro Max could start at $1,249. As for the rumoured iPhone 17 Slim, its price has not been confirmed yet. However, it is expected to be priced between the base model and the Pro variants, but the exact price is not yet known.
Camera of iPhone 17 Pro and iPhone 17 Pro Max:
Apple’s upcoming iPhone 17 Pro is putting a special emphasis on photography features. A major upgrade includes a new telephoto lens, which will allow up to 8× optical zoom, which is much better than the 5× zoom of the iPhone 16 Pro series. Another possible hardware change includes the addition of a dedicated camera control button on the top edge of the device. This new control will complement the existing camera button on the bottom-right edge of the iPhone 16 models, giving users quick and easy access to various camera tools and settings.
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to feature an all-new “Pro” camera app, specifically designed for advanced photography and video recording. This new software aims to compete with famous third-party apps like Halide, Filmic Pro, and Kino. However, it is not yet clear whether this new app will be available only for the iPhone 17 Pro lineup or will be made available on other iPhone models as well.
Design of iPhone 17 Pro and iPhone 17 Pro Max:
The iPhone 17 Pro and Pro Max are expected to have screen sizes of 6.3 inches and 6.9 inches, similar to the current iPhone 16 Pro Max. Speculation of a new colour variant emerged in April when famous leaker Majin Bu (not to be confused with the Dragon Ball Z character) shared on Twitter that Apple could introduce a sky blue finish for both Pro models. A report by 9to5Mac in May indicated that the iPhone 17 Pro lineup could be slightly thicker, measuring 8.725mm deep, while the iPhone 16 Pro is 8.25mm thick. This increase in thickness could allow room for a larger battery.
Apple is reportedly planning to introduce a new dual-texture design for the 2025 Pro iPhones, which will include an all-aluminum frame and a glass segment with a camera module that will stay in place to enable features like MagSafe, wireless charging, and data transmission. Also, there are rumors that the Apple logo may be relocated within the glass area, rather than being centered across the entire rear surface.
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