Amazon is done with the “set a timer for 10 minutes” era. This week, December 24, 2025, the company officially pivoted Alexa+ from a smart speaker into a full-blown transactional agent. The new mission? Running your errands. Or nothing. Let’s be real, Alexa used to struggle with simple music requests, but now Amazon wants her to book your flights and handle your home repairs. Those too.
The thing is, Amazon just announced four major heavy-hitters joining the platform in 2026: Expedia, Angi, Square, and Yelp. ### The “Errand-Runner” Roadmap
Instead of jumping between seven different apps to plan a Saturday, the idea is to just… talk.
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Travel via Expedia: You can say, “Find me a pet-friendly hotel in Chicago for under 250,” and she handles the search, the comparison, and the final booking.
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Home Services via Angi: Need a plumber? Alexa+ can now pull quotes and schedule pros without you ever touching a screen.
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Self-Care via Square: Booking a haircut or a spa day becomes a “multi-turn” conversation. You ask for a slot, she checks your calendar, and she books it.
The Current “Agent” Ecosystem
Amazon is basically building an AI App Store, but without the “store” part. It’s all voice.
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| Category | Partner Platforms (Active/Upcoming) |
| Travel | Expedia, Fodor, TripAdvisor |
| Local Services | Angi, Yelp, Thumbtack, Vagaro |
| Logistics | Uber, OpenTable, Grubhub |
| Entertainment | Ticketmaster, Suno |
Why Now? The “Behavioral Shift”
And here’s the kicker: Amazon claims early adopters are already hooked. They’re seeing “strong engagement” with partners like Thumbtack (home help) and Vagaro (salons). It seems people are actually willing to let an AI handle their “life admin” if it saves them 15 minutes of clicking.
It’s an ongoing gamble. Amazon is betting that we’re tired of the “app-grid” on our phones. But there’s a thin line here. For Alexa+ to work, it has to be a helpful assistant, not a salesperson. If she starts suggesting a specific hotel just because they paid for an ad, the trust is gone.
Right now, Alexa+ is part of the 20/month subscription (included for Prime members), competing directly with ChatGPT Plus. It’s a bold move to turn the “Echo” in your kitchen into a concierge.
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