In a major move to challenge the dominance of Google Pay and PhonePe, Rediff.com (backed by Infibeam Avenues) has received final approval from the NPCI for its Third-Party Application Provider (TPAP) license. On December 29, 2025, the company officially began Closed User Group (CUG) testing, signaling a public rollout in early 2026.
RediffPay isn’t just another payment app; it is being positioned as a “wealth-multiplier” that integrates spending with saving and credit.
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1. Key Features: Beyond Just Payments
RediffPay aims to bridge the gap between daily transactions and long-term financial health, specifically targeting Tier-2 and Tier-3 cities.
| Feature | Description |
| Credit Line on UPI | Access pre-approved credit for merchant payments up to ₹1 Lakh/day and cash withdrawals up to ₹10,000. |
| Investment Suite | Direct access to Equities, Mutual Funds (MFs), Fixed Deposits (FDs), and Recurring Deposits (RDs). |
| Financial Wellness | In-app messaging and tools designed to encourage saving and responsible investing. |
| Multilingual Support | Multilingual interface aimed at reaching the next 250 million users in India’s hinterland. |
| Merchant Ecosystem | QR-code-enabled Point-of-Sale (POS) solutions for small and micro-merchants. |
2. Strategic Backing & Partnerships
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Parent Company: Infibeam Avenues (holding an 82% stake) is leveraging Rediff’s existing base of 60 million unique users.
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Banking Partner: Axis Bank will serve as the Payment System Provider (PSP) bank for settling all UPI transactions.
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AI Integration: The platform will use AI-driven credit scoring and fraud detection to offer instant credit lines to “new-to-credit” consumers.
3. Why This Matters
Currently, the Indian UPI market is a duopoly. RediffPay is the first major purely Indian-owned player attempting to break in by offering a “Super App” experience where email, content, commerce, and payments converge.
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Note for Users: RediffPay is currently in the Testing Phase. If you are an existing Rediffmail user, keep an eye on your inbox for an invite to join the early-access beta program.
