Google is finally blinking in the price war. As of Tuesday, January 13, 2026, the Pixel 10 has just seen its first major price crash on Flipkart, dropping nearly ₹9,000 ahead of the Republic Day Sale.
The thing is, the “official” price was ₹79,999, but it’s already sitting at ₹74,999 for the 256GB model. Or nothing. Let’s be real, once the actual sale kicks off on January 17 (or the 16th for Plus members), we’re looking at a sub-₹65,000 price point after bank offers. Those too.
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The “Pixel 10 Price Drop” Log: Field Notes
It’s an ongoing situation where Google is trying to undercut the iPhone 17 (which is currently retailing for about ₹82,900) before the new Galaxy S26 arrives in February.
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The HDFC vs. SBI Split: Amazon is going all-in with SBI cards, but Flipkart is sticking with HDFC Bank and Axis Bank. The thing is, using an HDFC card on the Pixel 10 gets you an extra ₹5,000 to ₹7,000 off.1 And here’s the kicker—Plus members are getting an extra 12% instant discount instead of the usual 10%.2
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The Tensor G5 Shift: This is the first Pixel with a chip actually built by TSMC (the 3nm process).3 The thing is, it finally runs cool. No more “hand-warmer” jokes while using the 48MP camera or the new Gemini Video Boost.
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Display Muscle: We’re looking at a 3,000-nit Actua display. The thing is, it’s actually brighter than the base iPhone 17. And then there’s Android 16—it’s the first phone to ship with it out of the box, with 7 years of updates promised.
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The Color Palette: Frost is the hero color this year, but Indigo is the one selling out. The thing is, if you want that specific shade, you’ll need to be fast when the sale goes live for Plus members on January 16 at midnight.4
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Flipkart Republic Day Sale: Pixel 10 Pricing
| Category | Launch Price | Current Price | Sale Price (Expected) |
| Google Pixel 10 (256GB) | ₹79,999 | ₹74,999 | ₹64,999 |
| With Bank + Exchange | — | — | ₹49,999 |
| Pixel 10 Pro | ₹1,09,999 | ₹1,04,999 | ₹94,999 |
| Pixel 10 Pro XL | ₹1,24,999 | ₹1,19,999 | ₹1,09,999 |
And Here’s the Kicker…
Google is bundling 1 year of Gemini Advanced (worth nearly ₹20,000) for free with the Pixel 10 Pro during this sale. The thing is, for the base Pixel 10, you only get 6 months. And then there’s the Qi2 “Pixelsnap“ charging—it finally works perfectly with all those MagSafe car mounts and wallets.5
It’s an ongoing situation where the Pixel 10 is finally becoming the “value king” it was always meant to be. If you’re on a Pixel 7 or 8, this is the first year the hardware jump actually feels worth the money.
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