Sunil Mittal is making a major play for your kitchen and living room. On Wednesday, December 24, 2025, Bharti Enterprises and the private equity giant Warburg Pincus announced they are buying a combined 49% stake in Haier India.
The thing is, this isn’t just a simple investment; it’s a strategic workaround. For over a year, Haier (the Chinese parent company) has been trying to pump capital into its Indian plants but got stuck in the regulatory mud of “Press Note 3″—the rule that makes it incredibly hard for companies from bordering nations (like China) to invest in India. Or nothing. Let’s be real, by bringing in an “esteemed” Indian partner like Bharti, Haier just unlocked the door to rapid expansion without the red tape. Those too.
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The Deal at a Glance
While the companies didn’t officially put a price tag on the move, industry insiders are whispering about a 2 billion valuation (roughly ₹18,000 crore).
| Stakeholder | New Shareholding |
| Haier Group (China) | 49% |
| Bharti & Warburg Pincus | 49% (Combined) |
| Employees/Management | 2% |
Why Haier is a “Prize”
Haier isn’t some underdog; they are currently the #3 player in India’s consumer durables market, right behind the Korean giants Samsung and LG.
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Growth: They’ve been growing at a blistering 25% CAGR over the last seven years.
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The Target: They are aiming for ₹11,500 crore in revenue for 2025 and nearly ₹14,500 crore in 2026.
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Manufacturing: They already have massive plants in Pune and Greater Noida, and this new cash infusion is expected to fund a third “mega-factory” in Southern India.
The “Kicker”: The End of the “Expat” Era?
And here’s the kicker: this deal is likely going to “Indianize” the company from the top down. Word on the street is that NS Satish (the current President) will likely step up as Managing Director, while the Chinese expats from Beijing might be heading home.
It’s an ongoing situation where Bharti is looking for its next big growth engine outside of telecom. If you’ve noticed more Haier ACs and “side-by-side” refrigerators in your neighborhood lately, this deal is why. They aren’t just selling boxes anymore; they’re trying to build a “Made in India” ecosystem that rivals anything coming out of Seoul.
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