This is a marathon, not a sprint. The “official” Black Friday is November 28, but sales are running all through November, right up to Cyber Monday (Dec 1). You need to know the window for the brands you want, or nothing.
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The Dates: Fashion & Apparel
These are the big drops for winter wear, denim, and party clothes. Zara only runs for four days, so that’s the one to circle.
| Brand | Sale Window | Max Discount | Key Takeaway |
| H&M | Nov 15 – Nov 28 | Up to 70% Off | Longest window, strongest discounts on winter basics. |
| ZARA | Nov 26 – Nov 29 | Up to 40% Off | Short, crucial window. Go fast or stock is gone. |
| Levi’s | Nov 25 – Dec 1 | Up to 60% Off | Best for denim and casual essentials. |
| Tata CLiQ Fashion | Nov 20 – Nov 30 | 50-80% Off | Massive range across multiple brands. |
| Puma/Adidas | Nov 26/28 Onwards | Up to 60%Â Off | Essential for athleisure and sneakers. |
Also read: No Samsungs, Only iPhones: Why London Phone Thieves Have Their Priorities Set
The Dates: Beauty & Skincare
The beauty segment is where the value sets and high-end freebies really hit. Nykaa is running a week-long marathon.
| Brand | Sale Window | Max Discount | Key Takeaway |
| NYKAA (Pink Friday) | Nov 21 – Nov 27 | Up to 70% Off | The biggest sale for makeup/skincare. BOGO deals are the kicker. |
| SEPHORA INDIA | Nov 28 – Dec 1 | Up to 50% Off | Premium makeup and fragrances. Wait for the main weekend. |
| The Body Shop | Nov 27 – Nov 30 | Flat 50% Off | Simple, flat discount on classics. |
| MAMAEARTH | Nov 22 – Nov 28 | Up to 60% Off | Focus on value bundles: Buy 3 @ $\text{₹}7899$ is the main hook. |
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The Dates: Tech & Lifestyle
This is where the massive, 80%Â drops happen.
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Tata CLiQ: Nov 25 – Nov 30. Up to 85% Off. This includes lifestyle and premium goods. Tata CLiQ Luxury is up to 50%.
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AMAZON INDIA: Nov 27 – Nov 30. Black Friday x Cyber Monday. Prime Deals start one day early (Nov 26). Look for electronics and major tech bundles.
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FLIPKART: Nov 27 – Nov 30. Flash Sales and Bank Offers up to 10% extra.
Key Highlights for Shoppers
This year, forget the single-day flash sales. The trend is extended, complex deals.
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Extended Sales: Sales are stretching for weeks, giving you time to browse, but top products will sell out early.
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Deep Discounts: Discounts up to 85% are common on electronics and lifestyle, but fashion usually peaks around the 60-70%Â mark.
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Stacking Deals: The real savings come from stacking the price drop with bank offers, loyalty benefits, or coupon codes. Don’t buy without checking for that extra 10%Â bank discount, or nothing.
Also read: No Samsungs, Only iPhones: Why London Phone Thieves Have Their Priorities Set
