If you’ve been eyeing the latest flagship but your wallet was saying “maybe next year,” Flipkart’s Republic Day Sale is about to change that. As of Monday, January 12, 2026, the e-commerce giant has teased a price for the iPhone 17 that is basically unheard of for a phone this new.
The thing is, the 256GB base model (yes, they finally ditched 128GB) started at ₹82,900.1 But starting this week, that number is going to tumble. Or nothing. Let’s be real, at ₹74,999, it’s the first time we’re seeing a sub-75k price for the current-gen iPhone so early in the year. Those too.
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The “Sale Scanner” Log: Field Notes
It’s an ongoing situation where the sale officially kicks off on January 17, 2026, but the “insiders” (Flipkart Plus and Black members) get the jump on January 16.2
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The Math Behind the Deal: The ₹74,999 isn’t just a random discount. It’s a combination of a flat price cut and instant cashback. The thing is, if you play your cards right—literally—you can stack an additional ₹4,000 off using HDFC Bank credit cards.
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The Exchange Game: If you’re trading in an older iPhone, there’s an extra ₹3,000 bonus on top of the phone’s value. The thing is, for some users, the “effective price” is being touted as low as ₹70,900.3
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The “3000 Nit” Beast: For that price, you’re getting the A19 Bionic chip and that ridiculously bright 3000-nit outdoor display. And then there’s the new 48MP ultrawide sensor. It’s a lot of tech for a price that usually belongs to last year’s models.
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The Rush: Every year, the iPhone “deals” sell out in under 10 minutes. The thing is, this year Flipkart is trying to manage the load with “Price Lock” passes, but let’s be real, it’s still going to be a digital stampede.
iPhone 17: Republic Day Price Breakdown
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| Step | Price/Discount | Effective Total |
| Launch Price (256GB) | — | ₹82,900 |
| Sale Discount | – ₹4,000 | ₹78,900 |
| Bank Offer (HDFC/ICICI) | – ₹4,000 | ₹74,900 |
| Exchange Bonus | – ₹3,000 | ₹71,900* |
*Final price may vary based on your specific trade-in device.
And Here’s the Kicker…
Amazon is running their “Great Republic Day Sale” at the exact same time (starting Jan 16 for Prime).4 The thing is, they are using SBI cards for their 10% discount. And then there’s the iPhone 16—some rumors are saying it might slip under ₹49,000 on one of these platforms just to steal the headline.
It’s an ongoing situation where the price wars are great for us, but a nightmare for anyone who bought their phone at full price last month.
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