Apple has finally ditched the titanium and gone back to its roots with a new aluminium unibody for the iPhone 17 Pro. But the real news today, Tuesday, December 30, 2025, is the pricing. If you’re at a Vijay Sales outlet or on their site, that ₹1,34,900 sticker price is basically a suggestion.
The thing is, they’ve stacked so many “benefits” that the effective price is dropping by over ₹23,000. Or nothing. Let’s be real, you still have to hand over a lot of cash, but this is the first major “Apple Days” price meltdown for the 17 series. Those too.
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The ₹23,351 Discount Math
Vijay Sales is doing a bit of financial gymnastics here. Here is how they get to that headline number:
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The “Direct” Cut: The 256GB base model is already listed at ₹1,25,490 (down from ₹1,34,900). That’s a flat ₹9,410 off.
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The Bank Bonus: Use an ICICI or HDFC card, and you get another ₹4,000 instant discount. Now you’re at ₹121,490.
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The “Kicker” (Exchange Bonus): This is the big one. On top of whatever your old phone is worth, they’re adding a flat ₹9,000 exchange bonus.
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Loyalty Points: You earn 941 MyVS points (worth ₹941) on the purchase.
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Total Value: ₹9,410 + ₹4,000 + ₹9,000 + ₹941 = ₹23,351 in total benefits.
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What’s Actually New? (Beyond the “Cosmic Orange”)
And here’s the kicker: the design change is polarizing. The old square bump is gone, replaced by a “Camera Plateau“ that looks a bit like a more refined Pixel bar.
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Triple 48MP Setup: For the first time, all three rear cameras (Main, Ultra-wide, and Telephoto) are 48 megapixels. No more “stepping down” in quality when you zoom.
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The A19 Pro: It’s built on a new 2nm-class process. Combined with the first-ever Vapour Cooling Chamber in an iPhone, it actually stays cool during 4K Genlock recording.
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Selfie Logic: The new 18MP front camera has Center Stage, meaning it follows you around if you’re moving during a FaceTime call.
Should You Actually Buy It?
It’s an ongoing situation where the iPhone 17 Air (the ultra-thin one) is stealing most of the spotlight this year. If you want the “thin and light” future, wait for the Air. But if you’re a “pro” user—someone who actually uses ProRes RAW or needs that 4x optical zoom—this Vijay Sales deal (valid till Jan 4, 2026) is probably the best price you’ll see until the next Prime Day.
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