Zomato Hikes Platform Fee to ₹14.90

A new price hike starts now. Notably, Zomato raised its fee today. Initially, the base was ₹12.50. Now, it stands at ₹14.90. Consequently, every order costs more. Indeed, this helps the company’s profit. Thus, users will see higher bills.

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The Real Cost After GST

Look, the base fee is just a start. Specifically, you must add 18% GST. Initially, the fee looks small. Now, the total is ₹17.58. Furthermore, this applies to all orders. Actually, even Gold members must pay. Indeed, it is a mandatory charge. Thus, the final bill is steeper.

Revenue Boost for Eternal Ltd

Additionally, the math is very big. Specifically, Zomato has millions of orders. Initially, a small hike seems minor. Then, it adds ₹20 crore monthly. Notably, parent company Eternal Ltd gains. Furthermore, investors feel very confident. Indeed, the stock price stayed steady. Thus, the move was strategic.

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New Competition from Rapido

While Zomato hikes, a rival enters. Specifically, Rapido launched “Ownly” today. Initially, they started in Bengaluru. Notably, they charge zero platform fees. Furthermore, they promise very honest pricing. Actually, they want to challenge Zomato. Indeed, this might change the market. Therefore, users have a new choice.

The Trend of Convenience Taxes

Finally, fees are rising across India. Notably, Swiggy followed the same path. Initially, both apps charged only ₹2. However, the price rose 600% fast. Actually, it is now a routine. In short, convenience comes with costs. Next, I can help more. Right.

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