Amazon has officially announced Alexa.com (launching at CES 2026), a major pivot that brings the high-end Alexa+ AI experience from smart speakers and mobile apps directly to your web browser. This move positions Alexa as a direct competitor to desktop-first AI assistants like ChatGPT and Google Gemini.
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1. What is Alexa.com?
While the domain name formerly belonged to a web traffic analysis service, the new Alexa.com is a dedicated agentic AI dashboard. It is specifically for Alexa+ Early Access customers, who have been testing Amazon’s next-gen generative AI for the past nine months.
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Key Design Features:
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Chat-Forward Layout: Move away from tiles and lists to a natural, text-based conversation interface.
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Navigation Sidebar: A “one-click” bar for quick access to your shopping lists, family calendar, and active smart home devices.
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Persistent Context: Conversations started on your Echo Show in the kitchen can be continued on Alexa.com at your desk without losing track.
2. New “Agentic” Partnerships
In early 2026, Alexa+ is moving beyond giving information to taking action. Amazon highlighted four major integrations that turn Alexa into a “Personal Concierge”:
| Partner | Capability in Alexa+ |
| Expedia | Discover, compare, and book hotels worldwide using voice or text. |
| Angi | Get instant quotes for home repairs (plumbing, electrical) and schedule pros. |
| Yelp | Surface business reviews and make restaurant reservations directly. |
| Square | Book and manage appointments with local wellness providers (salons, spas). |
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3. Use Case Scenarios
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“Life Admin” Automation: You can now upload documents (like a child’s soccer schedule or a vaccination record) to Alexa.com. The AI extracts the dates and automatically updates your family calendar.
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End-to-End Meal Planning: Ask for a week of sugar-free, high-protein meals. Alexa will generate the recipes and add all ingredients to your Amazon Fresh or Whole Foods cart in one step.
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Smart Home Dashboard: Control your lights or check your Ring camera feed in a window right next to your active chat, all without picking up your phone.
4. How to Access & Pricing
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Availability: Currently rolling out to Early Access users. If you have access, simply visit
alexa.comand log in with your Amazon account. -
How to Join: New users can sign up for the waitlist at
amazon.com/newalexa. -
Pricing: While the current web access is part of the Early Access program, reports suggest Alexa+ will eventually cost $20/month as a standalone subscription or be offered as a premium Prime perk.
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