If your bank balance is still recovering from New Year’s, Amazon’s Great Republic Day Sale 2026 is about to tempt you into one last splurge. As of Tuesday, January 13, 2026, the e-commerce giant has pulled back the curtain on its iPhone 17 pricing, and it’s looking like a price war is officially on.
The thing is, the sale kicks off on January 16 (a day early for Prime members). Or nothing. Let’s be real, seeing the iPhone 17 Pro Max drop by nearly ₹10,000 before you even add bank offers is the kind of aggressive pricing that makes people stay up until midnight. Those too.
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The “Amazon Republic” Log: Field Notes
It’s an ongoing situation where the “iPhone Air”—the ultra-slim model everyone was skeptical about—is getting its first major price cut to ₹91,249.
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The SBI Card Hack: The thing is, the headline prices are just the start. If you use an SBI credit card, you get a flat 10% instant discount. And then there’s the Amazon Pay ICICI cardholders who get their usual 5% unlimited cashback.
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The Android Army: It’s not just an Apple show. The thing is, the OnePlus 15 (which only launched a few months ago) is dropping to ₹68,999. Even the budget-friendly Samsung Galaxy M17 5G is hitting a sweet spot at ₹12,999.
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The “Slim” Processor: Interestingly, the iPhone Air uses a “modified” A19 Pro chip. The thing is, they had to tweak it to keep that razor-thin chassis from turning into a hand-warmer. It’s a bold move, but it means you only get one 48MP camera instead of the triple-lens setup on the Pros.
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The Exchange Bonus: Amazon is teasing “elevated” exchange values. The thing is, if you’re trading in an iPhone 15 or 16, they’re promising a “no-questions-asked” top-up that could bring the Pro Max well under ₹1.2 lakh.
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Great Republic Day Sale: Price Tracker 2026
| Smartphone | Launch Price | Amazon Sale Price | With SBI Card (Approx) |
| iPhone 17 Pro Max | ₹1,49,900 | ₹1,40,400 | ₹1,26,360 |
| iPhone 17 Pro | ₹1,34,900 | ₹1,25,400 | ₹1,12,860 |
| iPhone Air | ₹99,900 | ₹91,249 | ₹82,124 |
| OnePlus 15 | ₹72,999 | ₹68,999 | ₹62,099 |
| Samsung M17 5G | ₹16,499 | ₹12,999 | ₹11,699 |
And Here’s the Kicker…
Flipkart is starting their sale exactly one day later, on January 17. The thing is, they are using HDFC cards to counter Amazon’s SBI deal. And then there’s the iPhone 17e—rumors are swirling that Apple might “surprise launch” this cheaper variant during the sale just to mess with the competition.
It’s an ongoing situation where stock is going to be the biggest hurdle. If you aren’t a Prime member, those “Lightning Deals” at 8 PM will probably be gone before you can even click “Add to Cart.”
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