It’s Tuesday afternoon, February 3, 2026, and if you’ve been holding off on that upgrade, the Apple Store just flipped the “Sale” sign. But let’s be real—it’s not a straight price cut. It’s the usual Apple dance of instant cashback and trade-ins.
The thing is, we’re seeing the iPhone 17 series and the M4 MacBooks get their first major festive push. Or nothing.
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Apple Valentine’s Sale: Field Notes
It’s an ongoing situation where the official store is fighting for your wallet against third-party retailers like Vijay Sales and Amazon. Here’s the ground reality:
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The M4 MacBook “Hero” Deal: You can get up to ₹10,000 instant cashback on the new M4 MacBook Air and Pro models. The 13-inch Air M4 effectively drops to ₹89,900. The thing is, Vijay Sales is already undercutting this, listing the same base model for an effective ₹84,990. Those too.
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The iPhone 17 “Cosmic Orange” Fever: The standard iPhone 17 is sitting at an effective ₹77,900 after the ₹5,000 cashback. The Pro and Pro Max are seeing similar ₹5,000 hits, bringing the Pro down to ₹1,24,900. Let’s be real—the real value here is the trade-in. Apple is offering up to ₹64,000 for older flagships, which is way higher than what you’ll get at a local shop.
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The “Thin” Choice: The iPhone Air (the one everyone’s calling the “thinnest iPhone ever”) is part of the sale at ₹1,14,900. It’s the viral pick for February. And then the bank requirements followed.
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The Watch/AirPods Buffer: You’re looking at ₹4,000 off on the Apple Watch Series 11 and a tiny ₹1,000 off on the new AirPods Pro (3rd Gen). It’s basically enough to buy a nice case or a strap. Or nothing.
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Price War: Official Store vs. Retailers (Feb 2026)
| Product | Apple Official Price (Effective) | Retailer (Vijay Sales/Amazon) | Best Pick For |
| iPhone 17 (256GB) | ₹77,900 | ₹75,000 | Retailers (Cash Deal) |
| iPhone 17 Pro | ₹1,24,900 | ₹1,32,490 | Apple (Trade-in) |
| MacBook Air M4 | ₹89,900 | ₹84,990 | Retailers (Straight Cut) |
| Apple Watch S11 | ₹42,900 | ₹43,490 | Apple (Official) |
And Here’s the Kicker…
The banks matter. If you don’t have an ICICI, Axis, or American Express card, you’re basically paying full price at the Apple Store. The thing is, HDFC users are getting better luck at Vijay Sales with their own ₹4,500 stacking discounts. Those too.
One side comment—there are rumors that a refreshed MacBook Pro with M5 Pro/Max chips might debut as early as next month. If you buy the M4 now, you might feel that “buyer’s remorse” in about four weeks. It’s a bit messy. Authentic, but a classic tech dilemma. It’s an ongoing situation. Or nothing.
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End…
