Rieger’s instructional video has achieved viral status, amassing more than 50,000 views, over 2,000 likes, and numerous comments on Instagram.
The internet and social media have made it possible for a wide range of content to go viral, from heartwarming stories to cringe-worthy videos. While there is no one-size-fits-all answer to the question of what makes content go viral, there are many key factors that contribute to its virality. When a piece of content combines utility, unexpectedness, and problem-solving, it has a strong potential for going viral. This is because such content not only provides practical value but also surprises and engages the audience by offering innovative solutions to common issues.
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Casey Rieger, a prominent content creator and producer based in Los Angeles, recently unveiled a clever “life hack” involving a bottle of ketchup, which went viral on the internet.
“OK, I saw someone do this on TikTok, and I thought it was genius. So, I’m going to give it a try,” she said at the start of her 24-second video, which was uploaded on her Instagram page on August 30.