It’s Friday, January 23, 2026, and if you’ve been eyeing the iPhone 17, the price tag just finally moved. We’re in the middle of the Flipkart Republic Day Sale, and for the first time since its September launch, the base model is seeing a real haircut.
The thing is, we’re seeing the 256GB variant (which is now the standard base storage) dropping as low as ₹74,990. Or nothing.
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The “Republic Day” Tech Raid: Field Notes
It’s an ongoing situation where the “sale price” and the “effective price” are two different beasts. Here’s the ground reality of the deal:
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The Math: The phone launched at ₹82,900. The current sale price is hovering around ₹79,990, but here’s the kicker—if you have an HDFC Bank card, you get a flat 10% instant discount (roughly ₹4,000–₹5,000 off). Add a decent exchange value for an old iPhone 15 or 16, and you’re looking at an effective price well under ₹75,000. Those too.
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The 120Hz Leap: Let’s be real—this is the first “vanilla” iPhone where you don’t feel like you’re getting a second-class screen. The 120Hz ProMotion display is finally here on the standard model. No more 60Hz stuttering. The thing is, at 3,000 nits, it’s basically as bright as the Pro models.
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The “Center Stage” Selfie: They’ve upgraded the front camera to 18MP, and it actually follows you around during video calls now. It’s an ongoing situation where the gap between the Pro and the base is getting smaller every year.
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Colors in Stock: As of this morning, the Lavender and Sage Green are the ones selling out the fastest. Black and White are still easy to find. Or nothing.
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iPhone 17 Sale Snapshot (Jan 23, 2026)
| Feature | Specification | The “Ground” Reality |
| Launch Price | ₹82,900 | Base storage is now 256GB. |
| Sale Price | ₹74,990 | Effective price with HDFC Bank + Exchange. |
| Display | 6.3″ LTPO OLED | 120Hz ProMotion (finally!). |
| Processor | A19 Chip | ~40% faster than the iPhone 16. |
| Front Camera | 18MP Center Stage | Supports 4K HDR and Dual Capture. |
| Durability | Ceramic Shield 2 | Claimed to be 3x more scratch-resistant. |
And Here’s the Kicker…
The thing is, the sale officially ends on January 26, but stocks for the ₹74,990 deal are usually limited to specific “lightning” windows. Let’s be real—if you wait until Monday, you’ll probably find “Coming Soon” or a ₹2,000 price hike. Those too.
One side comment—the iPhone 16 has also crashed to ₹56,499 in this sale. If you don’t care about the 120Hz screen or the A19 chip, that’s technically the “better” value. But for the 17? This is the lowest it’s been. Or nothing.
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End…
